To improve the Castle Trees website, I focused on enhancing both the user experience and overall functionality. First, I revamped the design, opting for a clean, modern look that better reflects the brand’s values of quality and sustainability. I ensured that the site is fully responsive, providing seamless navigation across all devices. Next, I optimised the site’s loading speed by reducing image sizes and utilising efficient coding practices. Additionally, I implemented SEO strategies to increase visibility on search engines, including keyword optimisation and meta tags. Finally, I streamlined the contact and booking process, making it easier for visitors to inquire about services. These changes not only improved the site’s aesthetics but also enhanced its performance, user engagement, and conversion rates.
